Speights Dances Its Way To Glory

Nov 06, 2020

At the prestigous Marketing Awards, the Effies, the latest Speight’s commercial that danced its way into New Zelanders hearts, won gold for its creators.  

‘Speight’s The Dance’ won multiple awards: a Gold award for FMCG, a Gold Award for Best Strategic  Thinking, the Hardest Challenge Award and the biggest Award of the night, the Grand Effie, which is  awarded to the campaign that achieved the most extraordinary results.  

Craig Baldie, Australia and NZ Marketing Director at Lion who was responsible for leading the team that was behind its creation also won Marketer of the Year.

"It was fantastic to see our teams at Lion and at our agency DDB recognised for their incredible  insight and talent in creating this wonderful story that has resonated so strongly with New  Zealanders” said Lion NZ Managing Director Rory Glass. “The first time we saw the commercial we  knew it was something truly special and it has proven to be the case.”  

The top selling beer across New Zealand, Speight’s has long been known for its iconic advertising  going back three decades to the time of the Southern Man.  

“The Dance has brought Speight’s into the present and talks to the idea of mateship in a modern  way with humour and pathos” said Craig Baldie. “ The insight behind this story is a universal truth,  that true friendship is measured not by what you say, but by what you are willing to do for one  nother.”

Check out the award winning ad below -