Steinlager Goes Carbonzero!

Nov 20, 2020

Lion are proud to announce that one of their most iconic brands, Steinlager, has become their first large scale beer to be Toitū carbonzero certified.

To reach this milestone, every step in Steinlager’s product life cycle has seen emissions reduced or offset, from growing the hops and barley, making the beer at the brewery, right down to the length of time the beer will spend in the consumer’s fridge.

This achievement has been made possible thanks to the team at The Fermentist following the successful launch of New Zealand’s first carbon zero beer, the Fermentist KPA, in 2019. We were pleased to share earlier this year that the Fermentist’s entire portfolio is now carbon zero too.

In addition to Steinlager, Lion New Zealand as an organisation intend to be certified carbon zero in January 2021. This organisational certification will see all of Lion’s manufacturing and operational sites across the country become carbon zero certified.

Geoff Kidd, Senior Brand Manager for Steinlager, says: “Steinlager has always celebrated the best of New Zealand and is exported and enjoyed around the world. We pride ourselves in our uncompromising quality and doing the right thing. The everyday beer lover doesn’t always consider the environmental impact of the beer in their hand, however now they can enjoy Steinlager knowing that the carbon footprint has been 100% offset.

“By becoming carbon neutral, Steinlager is supporting the New Zealand Government’s goal of becoming net zero by 2050. We recognise our place in Kiwi culture and are committed to doing our part to reduce our nations carbon footprint. The Steinlager team have worked hard to get to this point; and will continue to take further action to reduce our impact on the climate,” says Kidd.