Keep Walking with Johnnie Walker
Oct 25, 2021
The brand’s famous Keep Walking advertising has been inspiring people around the world with a message of progress and positivity for more than 20 years and this latest chapter begins as the world gradually reopens after a difficult 18 months.
Leading the way is a TV and digital ad featuring an energetic and vibrant ‘Anthem’ that seeks to put a spring in people’s step as they head back into the world and socialise with confidence.
The new Anthem is an infectious, feel good mash-up of famous songs all about walking including Run DMC and Aerosmith’s Walk this Way, Loretta Lynn’s version of the iconic These Boots Are Made for Walking and Lou Reed’s 1970s’ classic Walk on the Wild Side.
Alongside the Anthem, Johnnie Walker will unveil epic city takeovers, projecting inspiring quotes from cultural trailblazers, over city skylines and cultural hotspots around the world. The quotes from the likes of Grace Jones, Mark Twain and Ayrton Senna will be seen across New York City, Mexico City, Cape Town, Tokyo and Bangkok amongst others.
For over two centuries Johnnie Walker has been committed to a spirit of progress and moving forward; with this new Keep Walking instalment the brand wants to help inspire people to take their own next step by reflecting the energy, words and thoughts of cultural icons and pioneers who share that spirit.
The campaign will also see a series of local partnerships that will drive tangible actions that ‘walk the walk’. In 20+ countries around the world change-makers and artists like DJ Alok (Brazil), CL (Korea) and Alfonso Herrera (Mexico) will join forces with Johnnie Walker to help reinvigorate social spaces like bars, clubs and venues as the world begins to reopen.