Ride the Orange Wave with Aperol in 2024
Nov 20, 2024
What can you say about Aperol? Well for one it’s the key ingredient in an Aperol Spritz. And we know just how popular the Aperol Spritz is.
It is the most consumed cocktail in Italy. It is the most popular cocktail in the US. It is the 8th best-selling cocktail in the world and THE ONLY branded cocktail in the top 10. It is also the most searched cocktail on google and the second most mentioned cocktail on Social Media…
So it’s safe to say the Aperol Spritz is big news. When you combine the above with the fact that 37% of Gen Z consumers drink cocktails, and 50% of consumers order off a menu, it becomes clear that consumers want an Aperol Spritz, they’re looking for it, and if it isn’t on the menu then it’s your bottom line that’s missing out.
But the question that gets asked is what exactly is Aperol, and why is it so popular?
Created in Padova in Northern Italy in 1919, the Barbieri brothers released Aperol to the world. Its bright orange hue and orange bitter-sweet taste wowed crowds at the Padova World Fair, and within months they began to release marketing posters and advertising campaigns in local newspapers and magazines. This might not sound much in today’s world, but for 1920s Italy this action was revolutionary. The concept of a brand being aimed at consumers was massive, and it began Aperol’s long association with consumer-led demand. This is best shown today where, as mentioned above, the Aperol Spritz is the most searched cocktail in the world.
If you want to learn more about how you can maximize your profits by making the most of the orange wave this summer, reach out to customerservice@thirstycamel.co.nz and ask to learn more about Aperol Spritz!
