3 Restaurant Secrets to Surviving Winter Slump
Apr 30, 2024
Some restauranteurs dread the winter slump as more people prefer staying in and enjoying the warmth indoors. However, this season provides you with unique opportunities to bring in customers by bringing hospitality warmth to them. Here are three effective ways to upsell during the winter months:
#1) Emphasise the Cozy Vibes
Customers will be looking to find a nice toasty spot indoors when they go out. Make sure you lean in on the warm and cozy ambience with the decor, the hearty seasonal meals, and the entertainment. Don’t forget to invest in decent heating!
#2) Highlight Certain Menu Items
Introduce seasonal menu items and promotions that resonate with the winter theme. Offer hearty soups, warm stews, and indulgent desserts that are perfect for chilly weather. Highlight your hot beverage selections, including specialty coffees, teas, hot chocolates, and seasonal spiced drinks.
#3) Elevate the In-Meal Entertainment
Host live music performances by a nice bonfire, cozy wine and cheese tastings, or maybe a paint-and-sip event. Entice your customers to go out by giving them more reasons to stay inside your cozy restaurant after their meal.
By implementing these winter upselling strategies, restaurant and bar owners can enhance their offerings, increase sales, and provide memorable experiences that keep guests coming back throughout the season. For more tips, check out Barcats and gain the latest hospitality industry insights!
