Leveraging our strengths as a Force for Good

Feb 06, 2023

Lion are championing responsible consumption:
When consumed responsibly, alcohol can be a beneficial addition to these social interactions that are essential to wellbeing.

Drinking cultures are changing, and we’re proud to be part of the drive to moderation. We have an inherent responsibility to make sure our products aren’t consumed in ways that foster anti-social behaviour or result in negative health outcomes for the people who enjoy them.

Taking action:
Understanding that they've taken a leading role in researching the causes of alcohol misuse, and ways to reduce harm and maximise social benefits from consumption.

Promoting responsibility
They promote the responsible consumption of alcohol to ensure that for those who choose to drink, responsible consumption is a positive part of people’s social lives.

Lion is proud to share Alcohol&Me - a highly interactive and informative program that provides real-world tools to help people make smarter decisions about their drinking. The program is born out of Lion’s ongoing commitment to promote safe and sociable consumption of our products.

The online, self-directed Alcohol&Me modules are available online in New Zealand www.alcoholandme.org.nz